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The open house blog for agents
Practical, working-agent advice on filling your open houses, capturing every visitor, and turning a Saturday afternoon into a real pipeline.
The best day and time to hold an open house
One to four on a weekend is a fine starting point. Your own sign-in times will tell you whether it is the right one.
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Latest posts
At the door · 7 min
When open house visitors won't sign in
The wave-off at the door is almost never about you. It is about the last form they filled out and the year of phone calls that followed.
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Follow-up · 8 min
How to work old open house leads
The buyer who said six to twelve months back in March is standing in the window right now, and almost nobody is calling them.
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Planning · 8 min
How to host an open house on another agent's listing
The ask is the easy part. What you agree on before Saturday, and what you send Monday morning, is what decides whether you get asked back.
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At the door · 7 min
How to run a QR code sign-in at your open house
One laptop turns into a line the second four groups walk in. Here is how a printed code fixes that for the price of a sheet of paper.
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Follow-up · 7 min
How to follow up with the 'just browsing' crowd
The pre-approved buyers get all the attention. The browsing pile is where next spring's business is sitting.
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Planning · 7 min
How many leads should an open house generate?
Forget the number the guy in your office brags about. Here are the three that matter and how to build a baseline you can trust.
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At the door · 7 min
When an open house visitor already has an agent
How to handle the 'I'm working with someone' answer without poaching, and why that visitor still belongs on your list.
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Sellers · 7 min
What to tell the seller after an open house
Your seller is going to ask how it went. Here is how to answer with real numbers instead of adjectives, and a template you can send tonight.
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At the door · 8 min
Why paper sign-in sheets cost you leads
That clipboard is where your open house leads go to die. Here is what paper actually costs you, and what a digital sign-in fixes.
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Marketing · 7 min
Open house prize drawing ideas that capture leads
A raffle turns 'I would rather not' into a completed sign-in. Here are the prizes that work and how to run the drawing.
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Sellers · 8 min
Turn open house neighbors into your next listing
The nosy neighbor at your open house is a seller lead in disguise. Here is how to invite, capture, and nurture them into a listing.
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At the door · 7 min
What to ask open house visitors
The questions worth asking at the door, the ones that scare people off, and how to get honest answers fast.
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Follow-up · 8 min
How to follow up with open house leads
Most open house leads never get a second contact. Here is a same-day system for who to call first, when, and what to say.
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Marketing · 9 min
How to get more people to your open house
The promotion, signage, and neighbor tactics that actually fill an open house, with copy-paste scripts you can use this weekend.
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The blog covers the strategy. We cover the sign-in.
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