Your open house sign-in,in KW colors.
Open House Console replaces the paper sign-in sheet with a digital kiosk and QR code themed to your brand — so the first impression at the door matches the rest of your KW marketing, and every visitor becomes a lead you can actually contact.
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Why KW agents switch
The open house is your lead engine. The clipboard is its weakest part.
KW agents are trained to treat the open house as a lead-generation engine, straight out of The Millionaire Real Estate Agent playbook. The weak link is usually the capture: a paper sheet at the door of a well-marketed open house wastes the traffic you worked for. A KW-red digital kiosk closes that gap.
Getting the color right
KW brand colors, exactly
- Published by KW
- Pantone 200, CMYK 0/100/66/13, RGB 180/1/1, hex #B40101, published in the Keller Williams Quick Reference Guide.
- In Open House Console
- The built-in preset is that exact value, so the KW kiosk is the published red rather than an approximation of it. Nothing to paste and nothing to convert.
The Quick Reference Guide names two primary identity colors: KW Red at Pantone 200 and KW Main Gray at Pantone 424, hex #999999. The kiosk uses the red as its accent and a neutral gray for supporting text, which is the same split.
That guide states outright that the Keller Williams identity is designed to be used in conjunction with localized branding from both offices and associates. Your headshot, your market center name and your own welcome line belong on the sign-in screen next to the red, not instead of it.
The guide lives in the logo library on images.kw.com, reached from MyKW, and KW Answers publishes the same color codes as a standalone article. Both are worth having open the first time you set a custom hex.
What you get
Built for open houses. Themed for KW.
KW color preset
One tap themes your kiosk, QR sign-in page, and printable door sign. The preset is #B40101, and the custom hex field takes any value from your own brand guide.
Branded laptop kiosk
Your headshot, office logo, property photo, and welcome message — visitors see a professional brand, not a clipboard.
QR code sign-in
Visitors scan and sign in on their own phones — no app download, no line at the door, and a printable letter-size QR sign included.
Every lead captured
Name, email, and phone are required and validated, plus financing, timeframe, home-to-sell, and your own custom questions.
Same-day follow-up
Leads land in your dashboard instantly with one-tap call/text/email, categories, notes, and a follow-up pipeline.
Works with your stack
CSV export anytime, plus a webhook that pushes each new lead to your CRM, Zapier, or Make.com automatically.
See your kiosk in KW colors at your next open house.
Try it freeHow it works
On-brand in three steps
- 1
Set the color
Create your open house and tap the KW preset, or paste an exact hex from your brand guide. The kiosk, phone page, and printed sign all match instantly.
- 2
Set up at the door
Prop up any laptop with the kiosk page, and print the QR sign for visitors who prefer their own phone.
- 3
Work the leads
Every visitor is in your dashboard before they leave the driveway — qualified, legible, and one tap from a follow-up text.
Works at every brokerage — see all brokerage presets →
Honest scope
Alongside the KW tools you already have
Command is KW's own operating system and KW Answers documents generating a branded open house sign-in form inside it. If that covers you, use it. Agents come here when they want the screen at the door to look like their own marketing rather than a platform's, when they want the visitor's own phone to be an equal path in through a QR code, and when they want a CSV they own outright. This is not a Keller Williams product and reads nothing from your Command account. Every captured lead can POST straight back out to a webhook, so nothing is trapped here.
Why we built it
Built by a working agent, for working agents
“Built by a working Realtor who got tired of losing leads to bad handwriting.”
Open House Console is the tool I wanted at my own open houses: a clean, professional sign-in that captures every visitor accurately and drops them straight into a dashboard I can follow up from the same day.
Open House Console · built by working real-estate agents
FAQ
Common questions
Command can already generate an open house sign-in form. Why use this?+
Because they solve different halves of the problem. Command's form is a form. This themes the whole screen at the door in KW Red, prints a matching letter-size QR sign for visitors who would rather use their own phone, works offline when the listing has no signal, and gives you a CSV plus a webhook so the lead lands wherever you actually work. If Command's form is enough for how you run an open house, use Command's form.
Is the kiosk red the real KW Red, or just close?+
It is the published value. Keller Williams lists KW Red as Pantone 200, RGB 180/1/1, hex #B40101 in its own Quick Reference Guide, and the preset is #B40101. If your market center works from a different local variant, the custom hex field takes any six-digit value and the kiosk, the phone sign-in page and the printed QR sign all update together.
Can I put my market center on the sign-in screen alongside the KW branding?+
Yes, and the brand guide asks for it. It describes the KW identity as something meant to be used together with localized branding from offices and associates. Upload your market center logo, add your headshot, and write your own welcome line; the red preset carries the national identity while the rest of the screen is yours.
Do I need approval from my brokerage to use it?+
Open House Console is an independent tool that individual agents subscribe to — like your CRM or your lockbox app. Your leads belong to you: export them to CSV anytime or push them to any CRM via webhook. (As always, follow your brokerage's marketing guidelines for anything you display at a listing.)
What does it cost?+
$7/month or $70/year, with unlimited open houses and unlimited leads. Every account starts with a free 7-day trial. You add a card to start it, but you are not charged until the trial ends.
Sources
Every statement above about Keller Williams comes from one of these, checked on 2026-08-29. Brand standards change; if something here is out of date, tell us and we will correct it.
- Keller Williams Quick Reference Guide (KW Red and KW Main Gray specifications) (retrieved 2026-08-29)
- KW Answers: standard color codes for KW red and the KW color palette (retrieved 2026-08-29)
- KW Answers: Generate an Open House Sign-in Form (retrieved 2026-08-29)
Open House Console is an independent product for individual real estate agents and is not affiliated with, sponsored by, or endorsed by Keller Williams. Brokerage names are used in text only, to describe color-theme compatibility, and no brokerage logo or trademark artwork appears on this page. Agents are responsible for following their brokerage's marketing guidelines.
More open house resources
Pricing
One flat plan — unlimited open houses and leads, no per-lead fees or tiers.
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Digital open house sign-in sheet
Why top agents replaced the paper clipboard — and what they use instead.
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Open house sign-in app
A kiosk + QR sign-in app that works on any laptop, tablet, or phone. No downloads.
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QR code open house sign-in
Visitors scan, sign in on their phone, and every lead lands in your dashboard.
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Open house lead capture
Capture every visitor, qualify them, and follow up before your competition.
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Paper vs. digital sign-in sheets
An honest side-by-side comparison for real estate agents.
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Open house sign-in sheet template
Every field a sign-in sheet should capture — and an easier way to do it.
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Free printable sign-in sheet
Customize a letter-size sheet, then download the PDF or Word file — no signup.
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Free open house tools
QR codes, feedback forms, neighborhood sheets, and printable sign-in sheets. No signup.
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Open house rules by state
Agency disclosure, texting consent, and visitor data, state by state. Every claim sourced and dated.
Read more →
Send open house leads to your CRM
Get every sign-in into the CRM you already pay for, using a webhook and your own Zapier account.
Read more →
How to choose an open house sign-in app
The criteria that actually matter when you compare sign-in apps, and how to test each one before you pay.
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Open house guides
The checklist, follow-up scripts, traffic tactics, and door scripts — free.
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The open house blog
Marketing tactics, follow-up strategy, and lead-capture know-how for agents.
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Open house app for your brokerage
Kiosk presets for KW, RE/MAX, Coldwell Banker, Compass, eXp, and more.
Read more →
Spacio alternative
What to compare in any open house app, and where we stand on each.
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Curb Hero alternative
A flat-price sign-in you brand yourself, with the follow-up in the same product.
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Open Home Pro alternative
Browser-based QR sign-in, a live lead dashboard, and a webhook into your CRM.
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Free open house guides
Written by working agents. No signup, no email, nothing to download.
Or read the open house blog →
Bring KW-level branding to your sign-in.
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