Open house leads go cold fast — most agents who lose them lose them in the first 48 hours by not reaching out at all. Here are the exact messages to send, in order. Replace the brackets and hit send.
The same-evening text (send to everyone)
📋 Text · same day, 6–8 PM
Hi [Name], it's [You] — thanks for coming by [123 Maple St] today! Happy to answer any questions about the home, the neighborhood, or what it'd take to make an offer. What did you think of it?
Ending with a question matters: "What did you think of it?" gets replies that "let me know if you have questions" never will. Send it the same evening — you're the only agent in their phone while the house is still in their head.
The next-morning call (hot leads only)
📋 Phone · next morning, for pre-approved / 0–3 month / no-agent visitors
Hi [Name], [You] here — we met at the open house on Maple yesterday. You mentioned you're hoping to buy in the next few months, so I wanted to ask: is Maple a contender, or should I keep an eye out for something closer to what you're picturing? ... What would the ideal version of that house have that this one didn't?
💡 Tip: Hot = pre-approved, paying cash, buying within 3 months, or no agent. If your sign-in asks those questions, your call list builds itself.
The unrepresented buyer (your future client)
📋 Text · day 2, for visitors not working with an agent
Hi [Name], [You] from the [Maple St] open house. Since you're touring on your own, here's a thought: I can set you up with an automatic list of homes matching what you're looking for, the same day they hit the market — no obligation. Want me to send a few that fit?
The home-to-sell visitor (a listing lead!)
📋 Text · day 2, for visitors who mentioned a home to sell
Hi [Name], great meeting you at [Maple St]! You mentioned you'd have a home on [their street/area] to sell — if it'd be useful, I can put together a quick no-pressure market snapshot of what it'd likely list for in today's market. Want me to send it over?
This is the highest-value follow-up most agents never send, usually because their paper sheet never asked the question. One listing pays for a decade of better systems.
The one-week nurture email (everyone who didn't reply)
📋 Email · day 7
Subject: Three homes like Maple St Hi [Name], Thanks again for coming through the open house at 123 Maple last weekend. Whether or not that one was a fit, here are three similar homes that just hit the market: [links]. If you'd like, I can set up an automatic search so these land in your inbox the day they list — just reply "yes" and tell me your must-haves. [You]
💡 Tip: All of these scripts assume you can actually read the visitor's contact info. If your sign-in sheet gives you "Bob, no phone number," no script can save the lead — capture comes first.
Make the capture step automatic at your next open house.
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